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Jumia Nigeria has recently announced the commencement date for its 6th Black Friday campaign. The aim of this giant stride is to improve the shopping habit of Nigerians, encouraging online shopping and to also boost small and medium businesses across the Nigeria. In addition, the company says the campaign will offer customers up to 84% discount on over 4 million products.

The Chief Executive Officer (CEO)  of Jumia Nigeria, Mrs Juliet Anammah made the announcement during a press conference to flag off the campaign in Lagos. She said the campaign will run from Friday, November 2nd (midnight at 12.01am) through November 30th, 2018. 👍👍👍

The CEO also stated that special deals such as flash sales, treasure hunts and special vouchers will be exclusively available to customers using Jumia App to shop online.

In her words, “We expect to see an increase of 50% website traffic as a build up over last year’s Black Friday. The rise of mobile penetration in the country which stands at 84% is one of the factors driving our App and website visits; others being our amazing deals. Last year, 79% of our customers shopped on mobile phones (website & App), and we are looking to upturn the numbers to 100% at the end of 2018, in order to achieve the country’s goal of becoming a mobile-first country,” .

While explaining the concerted efforts Jumia has put in providing customers with a wide assortment of quality products to choose from, the Chief Commercial Officer ( CCO) of Jumia Nigeria, Shobhit Pandey stated thus: “We have doubled our product assortment compared to 2017 Black Friday campaign. This year, with the support of our vendors, we are offering our customers discounts as high as 80% on categories such as men’s and women’s fashion, 70% on wristwatches and sunglasses, 65% on health and beauty products, 50% on mobile phones, electronics, and groceries, and 40% on fitness and automobile products. Unlike last year, these amazing deals will only be available every Friday of the week in the month of November.” He never forgot to thank Jumia’s partners, such as Binatone, HP, Samsung, and Haier for offering the best rates during the campaign.

Speaking about why the partnership with JUMIA for Black Friday will help deepen ecommerce penetration in Nigeria, the Managing Director, BINATONE Nigeria, Prasun Banerjee explained, : “Jumia has made the Black Friday sales event a wonderful opportunity for us to offer huge discounts to their customers, thereby enabling us to sell more items than we projected. This means that more Nigerians will shop during this period.” Banerjee also mentioned that the Black Friday campaign has become, through Jumia, the most anticipated shopping festival since 2013 in Nigeria.

the country manager for Jumia Services (Jumia’s logistics arm), Tolulope George-Yanwah also assured customers to expect excellent delivery services during and after the campaign. According to her, Jumia has identified some logistics challenges during Black Friday, and these have been fixed ahead of November 2nd.

In her words while explaining the effectiveness of their services, the CEO said, “We have a projection to process 50% more orders than last year’s Black Friday, and we have ensured to put in place an increased workforce, split across the major cities in the country. Our delivery associates have been trained on the best technologies that will aid the discharge of their duties. We have also provided a real-time technology that allows our customers to trace the fulfilment process of their orders from when they are shipped from the warehouse till they are delivered. This is besides necessary partnership that we have entered with other delivery companies to support our efforts towards ensuring orders are delivered on time.”

Head of Engagement Marketing, Jumia Nigeria, Olamide Amosu also shared light on the promotion saying,  “We’re focused on encouraging our customers to make all their purchases on the mobile App due to the increasing number of customers shopping on our website via their mobile phones, and the easy access it provides customers to access bigger deals and enhance price comparison. Shopping on the App consumes less data which helps customers to save money, and to make it attractive for use, special deals such as flash sales, treasure hunts and special vouchers will be exclusively available to customers who shop on the Jumia App.

On the other hand, Jumia’s all in one App – Jumia One – in the spirit of Black Friday, will be giving 10 lucky customers N10,000 worth of airtime, 10 lucky customers N10,000 worth of TV and internet subscriptions if they buy from at least 2 different services on the App, 10 lucky customers N10,000 worth of airtime if they purchase a minimum of N1,000 airtime, and 50% cashback for airtime purchase within the first 1 hour.


Black Friday is an informal name for the Friday following Thanksgiving Day in the United States, which is celebrated on the fourth Thursday of November. The day after Thanksgiving has been regarded as the beginning of America’s Christmas shopping season since 1952, although the term “Black Friday” didn’t become widely used until more recent decades.

Many stores offer highly promoted sales on Black Friday and open very early, such as at midnight, or may even start their sales at some time on Thanksgiving. Black Friday is not an official holiday, but California and some other states observe “The Day After Thanksgiving” as a holiday for state government employees, sometimes in lieu of another federal holiday, such as Columbus Day. Many non-retail employees and schools have both Thanksgiving and the following Friday off, which, along with the following regular weekend, makes it a four-day weekend, thereby increasing the number of potential shoppers. The term is now used as promotional sales day for big and small departmental and online store.

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