Apple threatens to pull apps that record users’ screens

Just days after TechCrunch reported that a number of popular iPhone apps are recording users’ screens without their knowledge, Apple has sent a warning to developers threatening “immediate action” if they don’t remove the software that enables them to record user activity.

Apps that don’t remove the technology or start informing users that their activity is being recorded could risk being banned from the app store, the tech giant warned.

“App Store Review Guidelines require that apps request explicit user consent and provide a clear visual indication when recording, logging, or otherwise making a record of user activity,” the company told TechCrunch.

Earlier this week, the tech website released the results of an investigation conducted with mobile security blog The App Analyst. The investigation revealed that companies including Air Canada, Hollister, Hotels.com, Abercrombie & Fitch, and Expedia are “recording every tap and swipe” that users make in their iOS apps and sending the information back to the app developers.

Use of a digital analytics tool
The apps named are able to record user activity using Glassbox, a customer experience analytics firm that allows developers to embed “session replay” technology into their apps. This enables developers to record users’ screens and play them back to glean information on how people use the app.

“Since this data is often sent back to Glassbox servers, I wouldn’t be shocked if they have already had instances of them capturing sensitive banking information and passwords,” The App Analyst told TechCrunch.

In response to these findings, Apple reportedly reached out to the developers and threatened to pull the apps if they don’t cease these privacy-violating practices. Recording users screens or actions without informing them violates Apple’s App Store Review Guidelines, a spokesperson for the company said.

Apple gave the app developers a deadline of 24 hours to remove the code that allows them to record screen activity.

Potentially exposing sensitive data
In response to the report, Glassbox maintained that its software is intended to be used to spot potential bugs and improve overall user experience. A spokesperson for the company told Fortune that it’s not “spying on consumers.” Rather, it’s providing customers with “tools that record and analyze user activity on websites and apps.”

However, the App Analyst found that Air Canada, for example, wasn’t adequately masking sensitive information.

“While there may be value in documenting user activity through screenshots, there is also a large amount of risk that the screenshots may capture sensitive data. Air Canada has attempted to mitigate this risk by configuring black boxes to cover sensitive fields. However this attempt has failed, potentially condemning a user’s sensitive data to residing in various screenshots stored by Air Canada.”


The App Store is a digital distribution platform, developed and maintained by Apple Inc., for mobile apps on its iOS operating system. The store allows users to browse and download apps developed with Apple’s iOS software development kit. Apps can be downloaded on the iPhone smartphone, the iPod Touch handheld computer, or the iPad tablet computer, and some can be transferred to the Apple Watch smartwatch or 4th-generation or newer Apple TVs as extensions of iPhone apps.

Digital distribution and software update
The App Store was opened on July 10, 2008, with an initial 500 applications available. As of 2017, the store features over 2.1 million apps.

Developers have multiple options for monetizing their applications, ranging from free, free with in-app purchases, and paid. However, App Store has been criticized for a lackluster development environment, prompting the company in June 2016 to announce a “renewed focus and energy” on the store. Major changes introduced in the following months include ads in search results, a new app subscription model, and the ability for developers to respond to customer reviews. Additionally, Apple began a process to remove old apps that do not function as intended or that don’t follow current app guidelines, with app research firms noticing significant numbers of app removals from the store. Furthermore, with the release of iOS 11 in September 2017, App Store received a complete design overhaul, bringing a greater focus on editorial content and daily highlights, as well as a design similar in style to several of Apple’s built-in iOS apps.

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