Now that you’ve gotten your business started, what’s next? How do you get people to know about your business? How do you get people to look for you? In our golden era of innovation, the age whereby digital technology is transforming the underpinning of human existence, if you do not commit fully to data, it is high time you considered it for the sake of your business.
Innovate or Die
As the world of business is becoming revolutionary, businesses are concentrating on becoming a real-time experience. Everything is becoming digital, and technology has rapidly become a part of our lives that most of the time, we are overwhelmed by it. We always know to check our email, our Facebook post, Instagram feed, tweets from virtual friends on Twitter, because even if we do not want to admit it, we have made technology a part of us. We’ve changed the way we shop to the things we buy, and as more smartphones are making their way through our local markets, any business that isn’t on Google maps has more or less not even started.
At the Google Business Group Fest (GBG Lagos), a gathering organized for business owners, entrepreneurs, digital enthusiasts, and startup founders, which took place on Friday 23rd Nov 2018 at Maryland, it didn’t come as a shock when local business owners admitted that their businesses didn’t have a Google My Business page.
You should know that to a certain extent, every search on Google is related to a location, and if you are a small business owner that’s just getting started, having a Google My Business profile will make you stand out and would probably be one of the best things you could ever do for the growth of your business.
How to get started on getting your business on Google Maps
This process will get you listed on Google Maps in no time
But first off, What is Google Maps?
According to Google, “Google Maps is a web mapping service developed by Google. It offers satellite imagery, street maps, 360° panoramic views of streets, real-time traffic conditions, and route planning for traveling by foot, car, bicycle, or public transportation”
Google My Business is a service that allows you to be listed on Google Maps so that your consumers can locate you. This free service is also of great benefit to you because this would increase traffic to your store and people who just enter the keyword, “Where to…” would be connected to you in no time.
Having your business listed on Google Maps can be done in a few minutes.
1. Check on Google Maps to see if you are listed already
If your business shows up on Google business listing, it means your business is already listed, but if it isn’t on the map, you will see a prompt to add a missing place.
2. Click on Prompt
Click on the prompt to add a place.
Provide your name, category, and your address, and update location on Google Maps. Be very careful with the category section because it helps your business show up when people search for your business type.
3. Claim your Business
Once you are listed, claim your business. Claiming your business will ensure that your business is not only on Google Maps but that you will rank for searches that are relevant to your business. For this to happen, you have to make sure you submit your real information as needed.
4. A Postcard is coming
Clicking on ‘Claim this business’ will take you to another page where you’ll have to reenter what you’ve written before. Enter the name of your business again and go through the other options, and enter your details as necessary. After you’ve filled everything in, Google will verify your information by sending a postcard to you.
5. Verify your Business
Your postcard contains a 5 digit verification code which will be mailed to the address you entered when you claimed your business. Once you verify your code, congratulations on becoming a verified owner of your business on Google.
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