Logo Benz? A trademark is a recognizable sign, design, or expression which identifies products or services of a particular source from those of others.
It could be recalled that in the recent song of Olamide, ‘ Logo Benz’, he made mentioned of Benz, which is an internationally recognized brand name and further went ahead to use an image close to Benz’s trademark. This could be termed an infraction on Benz trademark and brand’s name. However, only if Olamide has not taken permission form Benz to use such an image. Nevertheless, most unfortunately, the song has been witnessing a lot of criticism from the general public; Nigerians in particular, over its lyrics which is said to promote ‘yahoo-yahoo’ and ‘blood money.’ This is actually putting Benz’s hard earned reputation under a current bad image.
Recently, The singer took to his twitter page to defend the song, saying it is for the 3rd party to have a glimpse of the state of youths in Nigeria. He wrote;
Logo Benz is for the 3rd party to have a glimpse into the current state of youths in our society. (Runs girls x runs boys) “ I’m not sure if there’s anything like 2 much awareness, but pardon me if there is. It’s all over the news, it’s always been in movies, don’t box musicians.
The explanation did little to quell the negative reactions, as fans continued to point out that the lyrics of the song encourages ritual killings.
To further discourage this negative public perception about the song, Lil Kesh on the other hand, defended promoting ‘yahoo-yahoo’ and ‘blood money’ via a comment on Instagram. He stated that they are not promoting what is not in existence. He wrote;
If money no enter I go do blood money o, talk your own. We no dey promote wetin no dey exist na awareness we dey do so spread your pata at owner’s risk because won ka pata
If the legal and the Corporate Affairs Team of Benz international critically analyzed the ongoing hullabaloo in the cognitive and virtual domain concerning LOGO BENZ, then Olamide could be on his way to face the highest legal battle in musical history.
However, sincerely, the link between Logo Benz and the content of the song is faint. Furthermore, it is very difficult to identify the point at which the song is campaigning against runs boys and runs girls as Olamide claimed.
For the benefit of our audience and Olamide, the following could be helpful.
WHAT YOU NEED TO KNOW ABOUT TADEMARK AND BRAND NAME
Often in the rush of setting up a business or bringing out an idea, you don’t realize whether your chosen logo is unique or not. This would not only pose a threat to your business in the long term but even if it’s slightly similar to a logo used by another company, you can be sued for privacy infringement. Therefore, it is essential that you conduct a thorough research before finalizing the logo.
Not Considering the Limitation of Words
Legal problems can take place if you do not pay attention to the use of words in your logo at the time of trade marking it. Because there are some words that can cause confusion or may deceive people with another brand or corporation, you must ensure that no such words are chosen. If this is not taken into consideration, you are definitely subjected to legal problems.
A Trademark Logo That Provides Same Services as another Entity Having the Same Logo
This is quite complicated yet a sensitive issue. When trade marking your logo, make sure you do not represent those services which are offered by another company with a logo similar to yours. You will be subjected to penalties in this case too because this is trademark infringement.