Tips to Brands: How Reviews Help Consumers Make Informed Decisions

Customer Reviews

As a consumer, what do you think about the products you are using? How do you buy your products? How do you select your brands? How often do you use reviews to select your brands?

Product reviews have been a means for consumers to make informed decisions before purchasing a product. Asides from referrals, consumers respond to reviews very fast and are more willing to purchase a product that has already been giving a thumbs-up by fellow consumers.

Speaking to the CEO of HomeBoyz Cafe Whisky, Mr. Victor Udeh-Martin, he said,

“During my college days in Canada, I liked spending my time on Amazon, reading reviews by users. Most times, it’s not to buy any product but I was interested in what a user has to say about a particular product.”

Brands Sell Faster With Good Reviews

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Most brands do not realize this, but a product is likely to sell faster if there are good recommendations about it than a crappy product would.

As a brand, here are some ways to get good recommendations from your customers.

“If you want to know what your users are thinking, just ask them” – Lee Oden

  1. Be in contact with your consumers. Your customers are individuals so you should treat them like one. Write newsletters to keep them in check with your product. Write a follow-up letter to ask how they find the product they’d just purchased. Recognize their birthdays. In the seller-consumer kingdom, the consumer is king. Listen to them, always.
  2. Ask your consumers how they feel about the product they are using. This is different from the follow-up letter you’d written earlier to inquire about the product they’d just purchased. Brian D’Angelo says, ‘Authenticity starts in the heart.’ You could use different means to get this information. If you have a website, ask them for a review. If you genuinely reach out to your customers about your product that they are using, people would recommend you, not as someone who makes any product, but as one who is interested in making better products.
  3. Visit the social media platforms your consumers are. Social media has become the new way of socializing. Everybody is on every platform, and people are meeting new people every second. But most of all, everybody is talking. Get to hear what your consumers are saying. Be the invisible Joe and check out hashtags. You can have your own unique hashtag and watch out for anybody who has any complaint about your product.
  4. Be genuinely interested in your consumers’ affairs. This cannot be stressed well enough, but people love being pampered, so give it all to your users. Let them know you genuinely care about their wants.
  5. Follow up with the users that leave you negative reviews. Most people are particular about critics but you know what they say, ‘If you can’t tolerate critics, don’t do anything new.’ Ask them how you can be better. You could meet them one on one like inviting them to coffee or lunch. Really listen to them as they talk about your product.
  6. Run a poll on any social media platform. You can track consumers responses manually by running polls on social media. A new study released in January 2017 by Wunderman shows that 79% of consumers are more likely to participate in polls. Social media polling is a great way to let users know that their opinion is appreciated.
  7. Reward your consumers. You could do these in many ways. One would be by providing every customer who writes you a review a discount or a 10% off coupon. Give your customers a good experience that would keep them coming back to you.
  8. Give your consumers a reason to review you. Everybody likes a good experience and making sure your customers have one should be your utmost priority. When you reward your customers, you are not bribing them to keep buying from you, you are telling them you can be better, and you are willing to learn. This would make them trust and value you.

NOTE: Interested in reviewing a brand? Head over to Write a Review


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